Updated: Aug 2, 2022
Mindset is everything when it's time to scale up your coaching business. Do you have it? And if not, how can you get into that scale-up mindset?
Many of my coaching clients have a vision of their life that's rarely separate from their business. In fact, as an entrepreneur, I don't really believe that there is a separation between business and personal. You are what you do, and what you do allows you to be who you are.
So your vision for your life and business probably includes more time freedom. Maybe you also want to live a more nomadic lifestyle like my husband and I do or you want to have more time to scale up your coaching business without sacrificing time with your family.
Whatever your reasons, your mission, or your vision for your life, mindset is essential.
What Got You Here Won't Get You There
If you follow along with me on TikTok, you're probably familiar with one of my favorite sayings: what got you here won't get you there.
For coaches, this often means what got you to a $10k months won't get you to $100k months. What got you to 6 figures isn't going to get you to 7 figures.
You have to change your mindset in order to scale.
You see, when you're first starting out as a coach, it's often all about hustle and grind. You're working hard to get your business off the ground, and you're likely doing most everything yourself.
Sometimes you're not ready to hire help and sometimes you can't afford it yet.
But at some point, if you want to scale up your coaching business, you have to let go of that hustle and grind mindset. You have to start delegating and outsourcing. You have to start building a team. You have to step into your role as a leader and CEO.
Most importantly, you have to start thinking bigger.
So what is the scale-up mindset? It's largely a shift in focus, from thinking about the small actions you need to take or the milestones you want to hit to thinking about the people and processes you need to put in place.
Transition from Doer to Leader
Stepping into your role as the visionary CEO of your coaching business is often as scary as it is exciting. However, it's an essential step to take if you want to scale up your coaching business, and it's largely rooted in your mindset.
Being the CEO doesn't necessarily mean you aren't interacting with your clients one on one anymore. In fact, being the CEO of your company can look differently from business to business.
Instead, it's about transitioning from doer to delegator to manager, then to the leader.
It's a process.
Many of my clients work with me on this point specifically. They're so used to wearing all the hats that they might as well have popped right out of a Dr. Seuss book! You can imagine how hard it is to start handing things off, delegating to a team, and stepping out of the day to day processes.
Although it seems like bringing in more help is the best place to start, it's not. In my signature process, we start by mapping out their mission, vision, and values. With that foundation, you can then move on to things like scaling and hiring. Basically, reverse engineer your way to your goals.
Reverse Engineer Your Goals
One of my favorite ways to get into the mindset to scale up your coaching business is to set a clear goal and then reverse engineer it. Reverse engineering your success is kind of like saying you want to learn to ride a bike. So you buy a bike, look at each piece of the bike, strive to learn how it works, and then hop on and learn to ride!
If you know where the brake is, how the pedals work, and what role the chain plays, it'll be much easier to work the bike once you start moving.
To start, write down what you want to achieve and why. When it comes to mindset, knowing why you're committed to a goal makes it far more likely that you'll follow-through with it. Even on the hard days!
(Want to dive deeper into the why and its importance? A great resource for this is Simon Sinek's video Start with Why.)
Next, make a list of the steps it will take to achieve that goal. Ask yourself what actions you need to take and what needs to be like the hot potato I talked about in this post ... off your plate as quickly as possible!
Brainstorm the people you'll need on your team to make it happen and what kind of processes you'll need in place.
This is about thinking big. So don't be afraid to dream here—then go map out exactly how to achieve that dream! (Don't want to go it alone? We offer DWY Strategic Mapping in our Map to Millions® Intensive.)
The scale-up mindset is all about having a vision for where you want to go and taking the steps to get there. And remember, it's all a process. You don't have to ride the bike in one day, and there are experts like me who can help if you're getting stuck.